Magento admin login issue {{base_url}} is not recommended

I have installed magento on a windows mashine, wammp. After install I have a problem, I cant login to admin zone. I dont get an error. When I try with false login I see an error. But with true login I get just login screen again each time. Why?

An feedback over login box:
{{base_url}} is not recommended to use in a production environment to declare the Base Unsecure Url / Base Secure Url. It is highly recommended to change this value in your Magento configuration.

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